What if your dental practice was losing serious ground to the competition?
In this digital age, success all comes down to your online marketing. And if you want to recruit and retain more patients, you need to work on improving dental SEO.
Not sure about the best way to optimize your current SEO strategies? Keep reading to discover the answers!
1. Work On Those Meta Tags
If you are trying to improve dental SEO, chances are you want to jump right to your keywords. But the first part of revising your digital marketing strategy should involve working on your meta tags.
This includes meta titles and meta descriptions. These are the sections that tell users what to expect from your website, and Google partially uses these tags to determine search rankings.
By including targeted keywords within these meta tags, you can seriously boost your SEO.
2. Focus On User Intent
When you first start creating keywords, you are likely to focus on words relating to your dental practice and dental specialties. However, it’s more important these days to focus on user intent.
For example, what does the average user search for when they need a dentist? They may search for things like “how to whiten teeth,” “getting cavities filled,” “fix toothache pain,” and so on.
By focusing on what your potential patients are searching for, you can improve SEO.
3. Don’t Ignore Local SEO
Standard SEO is a great way to get worldwide attention. However, a successful dental practice relies on local customers rather than national or international customers.
The best way to improve your local SEO is to fill out your Google My Business profile. This helps users easily discover your business hours, phone number, and address. Those last two are particularly important for mobile users who can now call your business or get directions at the press of a button.
4. Embrace Responsive Design
One mistake many dentists make is designing a webpage with only desktop users in mind. However, the simple truth is that more potential patients are browsing the internet via mobile device than desktop PC.
Your best bet is to redesign your website with responsive design. This effectively makes your site look great on desktop and mobile alike. As an added bonus, Google gives search ranking priority to mobile-friendly sites!
5. Actively Pursue Backlinks
Google gives priority to “high-authority” websites. If you want to improve your SEO and become a high-authority site, you need backlinks from other high-authority sites.
Reach out to selected sites to request they link to your webpage. You can always offer to link back to their site in exchange or even serve as a guest blogger for their page.
6. Create Long and Informative Content
Speaking of blogs, the final key to improving dental SEO long, informative content. Longer content tends to get more backlinks, and it gives you a chance to organically use more keywords.
Additionally, would-be dental patients respond positively to informative content about things like “how to avoid cavities.” And getting more clicks for your content is another way to get better SEO performance.
Improving Dental SEO: Your Next Move
Now you know about improving dental SEO. But do you know who can help you do it?
At Dental Systems Optimization, we specialize in helping grow your practice through better marketing. To see what we can do for your business, contact us today!