The competition has never been more fierce. Today, there are over 1.5 billion websites around the world, and 200 million of these are active.
You might wonder how many of these are dental practices and how you can stand out. Having your website be noticed can feel like a daunting task, but it doesn’t have to be. Read this guide on the top dental search engine optimization tips to gain more traffic to your site fast.
1. Use Relevant Keywords
Dental search rankings rely on using phrases or terms that potential patients are typing in. This is known as SEO (search engine optimization). Think about the various terms they’ll use in search engines and include them throughout your site.
Avoid keyword stuffing which is placing too many keywords together. Consider the various procedures and treatment options that you offer.
Head to Google Trends to research various topics and see their popularity. Use a keyword tool such as the Google Keyword Planner or reach out to an SEO professional.
2. Obtain More Reviews
Today, there are 188,344 dental businesses in the United States. To stand out, once you optimize your website with keywords, you’ll want to reach out to current patients. Ask them for a review if they’re happy with your services.
Potential patients love reviews, and so does Google’s algorithm. Reach out to patients through email or text. You could also add a review request to the bottom of monthly newsletters.
3. Optimize Local Searches
You’ll want to appear at the top of local dental search rankings. Use local keywords in headings, page titles, and site content.
Be consistent since SEO can take a while to build. Once built, it provides you with long-term traffic. Find relevant keywords that have high search volumes and low competition.
4. Come Up With a Strategy
Update your blog post consistently to drive traffic. Provide your target audience with useful and helpful information.
Have a call-to-action at the bottom of each blog post. This is where you invite them to sign up for your newsletter, contact you, etc.
Check out competitors to see what they’re successful in. Think about how you can be strong in their weak points to stand out.
5. Have a Responsive and Quick Website
Your website needs to load quickly to not lose traffic. It also needs to have easy navigation and helpful content. Include a link to the homepage on all pages.
Include a blog that provides your potential patients with useful information. Ensure that your site is mobile-friendly. It also needs to be HIPAA and ADA compliant.
Exploring the Top Dental Search Engine Optimization Tips
After exploring this guide, you should have a better idea of the top dental search engine optimization tips. Take your time developing a marketing plan and putting it into action.
Are you dreaming of standing out in searches but unsure what to do next? Or maybe you want to have more time to focus on your business.
We specialize in dental SEO! Contact us today, and we’ll come up with an action plan to help you stand out.