Branding for Dentists

Branding for dentists and dental offices requires a deft, informed approach. You need a brand image that reflects your authority, professionalism, and education while simultaneously creating a welcoming and safe atmosphere for potential patients. You need a brand that captures your personality and enthusiasm for your craft, which also informs your potential patients as to the services you provide. It’s a high wire act in many ways–but we know exactly how to strike the right balance.

Branding is an art form, composed of many different components, ideas, and approaches. Ultimately it’s all about projecting the right image to the right audience–but how do you identify either of those things? This is where our years of experience and cutting-edge approaches make all the difference. As with everything we do, it starts with us listening to you. Your story, your journey, your goals, and your passion are the core of your brand and we’ll use them as the foundation to build a brand experience that is enduring, compelling, and powerful. In connecting your story to the people who need to hear it. We’ll develop your vision to be its best while never losing sight of the fundamentals of your identity.

Once that vision is clear, we’ll move on to tangible implementations of your brand identity. Our integrated, multidisciplinary approach to branding leaves no stone unturned in making use of all possible brand strategies and techniques to reach your target audience. What does that entail? Well, your needs are unique, but some approaches to brand development are near-universal:

• It starts with the visuals. We’ll create a visual identity for your brand that captures the art and science of your dentistry and the atmosphere your office creates for its patients. From a well-designed logo to a beautifully made website and skillfully executed social media to top-quality video and photographic content, we’ll craft a seamless “look” for you and your brand.
• A defined and developed brand message. We’ll work with you to develop a message for your brand, one that projects your identity, services, and quality to your potential patients in an engaging and informative way.
• Brand integration is key! Your brand vision informs every decision you make, and we’ll ensure that your marketing as a whole both captures and projects your brand to the world.
• A voice and message that’s as unique as what you offer. No matter the size of your practice, you offer a unique experience for your patients. Your brand voice should reflect this and should be uniform and consistent across all aspects of your marketing and branding.
• Design and develop branding and marketing materials in a variety of media. The ways in which you reach new patients may vary, but your brand shouldn’t. Whether it’s a digital marketing pushing or an old-fashioned mailer, we’ll ensure that your brand image and voice are consistent across all media we use.
• Digital branding is key in the 21st century; we’ll make sure you stay on the cutting edge. Many of your potential patients will first encounter your brand in digital form, via your website, social media, or email. We’ll ensure their first experience with you reflects your brand, your dedication, and your quality of care. Digital marketing is a powerful tool for dental practices seeking to attract new patients, and we’ll ensure that your online efforts stay true to your brand.
• The support you need, when you need it. Whatever your needs or coals, we’ll be here for you with personal attention and engaged friendly customer support. We work just as hard for you as you do for your patients.