What if your dental practice was losing serious ground to the competition? In this digital age, success all comes down to your online marketing. And if you want to recruit and retain more patients, you need to work on improving dental SEO. Not sure about the best way to optimize…
Currently, there are more than 201,117 dentists working in the dental industry. If you’re looking to improve your clientele, the only way to do this is by implementing the proper dental marketing strategy. We understand you’ve done the research and still find yourself missing some of the most crucial dental…
Trust is one of the foundations of quality dental care. It facilitates open and honest communication, effective treatment, and better patient outcomes. When patients come to your office, they’re often nervous and feeling somewhat vulnerable. By fostering and cultivating a trusting and open environment, you’ll leave them freer to open…
While dentistry is a relatively safe profession, it is not free of all risk. One of the primary concerns facing oral health professionals is the presence and spread of dental aerosols in the office environment. This issue took on a special concern during the COVID-19 pandemic, as dental aerosols were…
The last several decades have seen sweeping changes in the state of dental technology. Better imaging, more effective prosthetics, and a host of new surgical treatments have all improved patient care and outcomes. Now, as we move through the waning days of the COVID-19 pandemic and the changes it brought…
After a tumultuous 18 months, the COVID-19 pandemic seems to be receding a bit. This is broadly good news, as the world reopens and life slowly returns to some semblance of normal. Nevertheless, the pandemic is fading but not fully gone and we’ll be living with the aftereffects for some…
Cyberattacks are much in the news lately, as large operations like oil pipelines, meat producers, and public transportation systems have suffered from various forms of them. While these were mostly ransomware attacks, it’s important for business owners on all levels to understand that cyberattacks come in many forms and that…
For better or worse over the last 20 years we’ve moved into a world dominated by digital media, online communications, and the profusion of mobile devices. For most Americans, these are constant companions during an average day and their primary means of receiving information, staying in touch with friends and…
Traditional dental advertising was a far simpler affair than our current marketing. Back then, mailers, print ads, and the occasional billboard would suffice to spread the word about your practice. Combined with excellent service and the resulting word of mouth advertising, most dental practices found all the business they needed…
At the time of this writing, a number of states in the eastern US are in the grip of gas shortages resulting from a cyber attack on a major pipeline. While the situation should resolve by the weekend, it has a great many people asking questions about digital security and…