shadowbanning

Social media is a vital tool for patient communication and outreach these days, with dental practices of all sizes making full use of a number of platforms. There are good reasons for this; social media offers an easy, low-cost approach to marketing and outreach. However, there are some pitfalls associated…

dentist-google-reviews

We live in a Google-driven world. This is no secret to most consumers and most business owners; the only question is how you best manage your Google presence and your digital footprint. For dentists and oral health care providers, a key component in this process is managing Google reviews. They…

school-based dental programs

Childhood dental health is vital in that it is foundational. The oral health and habits established during childhood help to ensure that the child in question enjoys a lifetime of healthy teeth and bright, healthy smiles. Sadly, some children fall through the cracks due to family finances, lack of access…

long term effects of covid

It’s not great insight to say that COVID-19 has changed the world and in particular our workplaces and professional lives. The rapid changes made necessary by the pandemic, including the shift to remote work, distance learning, and telecommuting are transforming our ideas of what work/life balance is and how office…

mouth covid connection

COVID’s been difficult for all of us, but the pandemic has presented some especially interesting challenges for both the business and science of dentistry. While COVID is a respiratory illness, it has significant implications for oral health and thus places dentists in an interesting and demanding role in helping to…

marketing in 2021

2020 has been a roller coaster year for most businesses, but perhaps especially so for dental health care providers. Navigating new requirements for safe care, a growing list of patient concerns, and a complex media and dental marketing environment have presented many dental practices with a series of unprecedented challenges….

dental systems optimization open

Some of the best companies and products were never planned. Instead, something sparked an idea that led to a new solution. Nearly 20 years ago, our parent company served its first dentist in wealth management. Over time, managing wealth for dentists and medical professionals became a key part of the…