Category: Dental Marketing

Creating an effective modern marketing strategy, one that utilizes an array of digital platforms as well as traditional methods, can be daunting. Before you dive into specific marketing strategies for your dental clinic, it is essential that you develop a detailed dental marketing plan. Whereas strategy is action-oriented, planning is future-oriented….

Did you know that the dental industry is worth a total of $155 billion? With the industry growing all the time, it’s important to stay up to date on all the latest developments. If your practice falls behind, so will your profits. Dental videography, for instance, is a technology you…

Did you know that, according to the American Dental Association Health Policy Institute, there were over 200,000 professionally active dentists in the US in 2020? Additionally, for every 100,000 people in the US, there are 61.04 dentists. If you’re one of the dentists who’s professionally active in the US now,…

What if your dental practice was losing serious ground to the competition? In this digital age, success all comes down to your online marketing. And if you want to recruit and retain more patients, you need to work on improving dental SEO. Not sure about the best way to optimize…

Currently, there are more than 201,117 dentists working in the dental industry. If you’re looking to improve your clientele, the only way to do this is by implementing the proper dental marketing strategy. We understand you’ve done the research and still find yourself missing some of the most crucial dental…

For better or worse over the last 20 years we’ve moved into a world dominated by digital media, online communications, and the profusion of mobile devices. For most Americans, these are constant companions during an average day and their primary means of receiving information, staying in touch with friends and…

Traditional dental advertising was a far simpler affair than our current marketing. Back then, mailers, print ads, and the occasional billboard would suffice to spread the word about your practice. Combined with excellent service and the resulting word of mouth advertising, most dental practices found all the business they needed…

Social media is a vital tool for patient communication and outreach these days, with dental practices of all sizes making full use of a number of platforms. There are good reasons for this; social media offers an easy, low-cost approach to marketing and outreach. However, there are some pitfalls associated…

We live in a Google-driven world. This is no secret to most consumers and most business owners; the only question is how you best manage your Google presence and your digital footprint. For dentists and oral health care providers, a key component in this process is managing Google reviews. They…