Traditional dental advertising was a far simpler affair than our current marketing. Back then, mailers, print ads, and the occasional billboard would suffice to spread the word about your practice. Combined with excellent service and the resulting word of mouth advertising, most dental practices found all the business they needed…
At the time of this writing, a number of states in the eastern US are in the grip of gas shortages resulting from a cyber attack on a major pipeline. While the situation should resolve by the weekend, it has a great many people asking questions about digital security and…
The sweeping changes and challenges of 2020 have carried over into this calendar year, and they’ve left many businesses and even entire industries with concerns about the future. Dentistry is no different. Due to the unique demands placed on health care providers as a result of the COVID pandemic and…
Your dental practice is many things at once: the culmination of years of effort and training on your part, a business that supports both its clients and its staff, a source of vital health care for your patients. And while all these things are vital, it’s important to remember that…
Social media is a vital tool for patient communication and outreach these days, with dental practices of all sizes making full use of a number of platforms. There are good reasons for this; social media offers an easy, low-cost approach to marketing and outreach. However, there are some pitfalls associated…
We live in a Google-driven world. This is no secret to most consumers and most business owners; the only question is how you best manage your Google presence and your digital footprint. For dentists and oral health care providers, a key component in this process is managing Google reviews. They…
Childhood dental health is vital in that it is foundational. The oral health and habits established during childhood help to ensure that the child in question enjoys a lifetime of healthy teeth and bright, healthy smiles. Sadly, some children fall through the cracks due to family finances, lack of access…
It’s not great insight to say that COVID-19 has changed the world and in particular our workplaces and professional lives. The rapid changes made necessary by the pandemic, including the shift to remote work, distance learning, and telecommuting are transforming our ideas of what work/life balance is and how office…
COVID’s been difficult for all of us, but the pandemic has presented some especially interesting challenges for both the business and science of dentistry. While COVID is a respiratory illness, it has significant implications for oral health and thus places dentists in an interesting and demanding role in helping to…
2020 was a challenging year for many businesses, particularly for dental health care providers. Adapting to new safety requirements, addressing evolving patient concerns, and navigating a complex marketing landscape have tested dental practices like never before. As we look ahead to 2021, it’s time to re-energize your dental marketing strategies…
